Marketing Performance
Protect Your Ad Spend with ROAS Anomaly Detection
Return on Ad Spend (ROAS) • Customer Acquisition Cost (CAC) • Conversion Rate • Attribution Accuracy
Marketing budgets are precious at SMBs. Dataswain monitors your marketing metrics 24/7 and alerts you the moment performance drifts from normal patterns.
Why this Dataswain solution matters
Protect Your Ad Spend with ROAS Anomaly Detection With Dataswain connectors you gain a Dataswain Source of Truth that aligns teams, fuels return on ad spend (roas), and keeps privacy-first analytics in reach for SMB operators. Every workflow leverages the Dataswain automation engine and Dataswain credit model so you only pay for the compute you need.
- ROAS anomaly detection across all channels prevents wasted ad spend instantly.
- Unified multi-channel marketing analytics keeps all campaigns aligned and optimized.
- Campaign performance monitoring with automated alerts when KPIs drift from targets.
Key metrics this solution tracks
- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Attribution Accuracy
How it works
Each stage runs on secure cloud data automation with multi-tenant data security, encrypted data workflows, and least-privilege cloud architecture.
- 1
Connect marketing platforms
Integrate Google Ads, Meta Ads, GA4, HubSpot, and other marketing tools via no-code connectors.
- 2
Unify campaign data
Harmonize spend, conversions, and attribution data across all channels into a single source of truth.
- 3
Monitor ROAS continuously
AI-powered monitoring tracks ROAS, CAC, conversion rates, and campaign performance in real-time.
- 4
Alert on anomalies
Slack reporting automation sends instant alerts when performance drops below expected thresholds.
Outcomes delivered
- Reduce wasted ad spend by catching underperforming campaigns within hours.
- Unify marketing reporting across all channels with automated data integration.
- Make data-driven decisions with real-time ROAS and CAC tracking.
Recommended integrations
Dataswain connectors snap into your existing stack so you can orchestrate cloud data automation without rebuilding pipelines.
Build your Dataswain Source of Truth
Combine this solution with Dataswain modules for finance, marketing, and operations. Our API-first data platform, CSV upload analytics, and GA4 to BigQuery automation keep teams aligned without rack rates or hidden scope.